Reel
$300 Check-up & Clean Promotion
Recent video (September 2026), shown as recent creative — no new reels were produced inside July–August while content was paused ahead of the clinic shoot.
Open reel →01
Executive summary
A strong two months for your clinic, with one clear opportunity.
August set a new high for new patients, website interest grew and your advertising reached more people. Alongside that, we see a clear opportunity to help your team respond to every enquiry while the interest is fresh.
Biggest WinPatient Growth
214 new patients were welcomed across July and August.
July recorded 101 and August rose to 113. August was 43.0% above August 2025 (79) and is the highest monthly count in the available 2024–2026 figures.
Website DiscoveryMore Visitors
Website visits grew 34% on last year.
Your website recorded 3,884 visits across the two months (1,675 in July, 2,209 in August) against 2,898 at the same time last year. Social media ads led August, while Google search remained the largest unpaid source.
Enquiry Follow-UpMain Opportunity
65 enquiries were recorded — 23 are marked as booked.
Your enquiry system recorded 34 new enquiries in July and 31 in August. A simple, consistent way to record where each enquiry ends up will help you see which patients still need a response.
Moving ForwardPrimary Focus
Make follow-up the easy next step.
24 calls went unanswered across the two months. A short callback list can help your team turn the interest you already have into booked visits.
02
What we learned
What we can build on, and where a small change could help.
New-patient numbers and website interest both improved, and your Google advertising became more cost-efficient as activity continued. We also want to understand the enquiries that remain open and the calls that did not connect, so the next steps support both patient experience and your team’s workload.
Patient Momentum2026 Trend
Both months welcomed more new patients than last year.
July rose from 70 to 101 (+44.3%), and August from 79 to 113 (+43.0%). January–August 2026 totals 697. Because February 2025 is absent from the historical records, year-on-year comparisons are made month by month.
High-Intent SearchGoogle Ads
Google search ads produced 37 recorded actions at a lower average cost.
July recorded 18 advertising actions at an average of AUD 203 each, August 19 at AUD 185. These are advertising actions — appointment requests and call actions — not confirmed new patients.
Where Visits Came FromSearch & Social
Social media ads grew, and Google search still brings steady visitors.
Paid social rose from 523 visits in July to 838 in August and became the largest source. Google search still brought 694 visits in August, up from 605 in July.
Area To WatchFrom Enquiry to Appointment
A timely response protects the interest already reaching you.
Answered calls eased from 86% in July to 83% in August, with 24 calls missed across the two months. 106 of the people who rang were first-time callers.
03
New patient numbers
New-patient momentum strengthened through August.
The clinic’s new-patient tracker gives us the clearest view of patients welcomed into care. The cards below put July and August in context, while the historical figures help us recognise progress without overstating the comparison.
2026 new patients by month
January to July from the clinic’s new-patient tracker; the August figure of 113 was supplied by the clinic.
July to August
New patients rose from 101 in July to 113 in August, an 11.9% increase.
Compared with last year
July: 101 vs 70 (+44.3%). August: 113 vs 79 (+43.0%).
The year so far
January–August 2026: 697 new patients, including 214 across July and August.
What this means for your clinic
August built on July’s strong result. We want to help your team sustain that momentum by making the enquiry-to-appointment journey clearer. The available figures do not attribute individual new patients to a specific channel.
January–August new-patient comparison
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Jan–Aug Total |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | 61 | 73 | 63 | 53 | 56 | 48 | 56 | 90 | 500 |
| 2025 | 75 | — | 68 | 86 | 77 | 89 | 70 | 79 | — |
| 2026 | 85 | 63 | 75 | 83 | 81 | 96 | 101 | 113 | 697 |
August 2026 reached 113 new patients, the highest monthly result in the available records. January–July figures come from the clinic’s tracker; the August 2026 figure was supplied by the clinic. February 2025 has no recorded figure, so no complete 2025 January–August total is shown.
04
Marketing content
Helping patients feel informed, reassured and ready to take the next step.
Your marketing content gives prospective patients a welcoming introduction to Ellen Stirling Dental. Reels and graphics use approachable education and reassurance, while the new-patient landing page offers a focused path to request an appointment.
Reels
Reel
Nervous About the Dentist — Anxiety & Sedation
Recent video (September 2026), included to show the clinic’s current patient-facing video style.
Open reel →Graphics
Graphic
Cracked Or Damaged Tooth
Campaign graphic · July 2026.
Graphic
Appointment Navigation
Campaign graphic · July 2026.
Graphic
Whitening Suitability
Campaign graphic · July 2026.
Graphic
Helping Kids Feel Prepared
Campaign graphic · July 2026.
Graphic
Local Ellenbrook Dental Care
Campaign graphic · July 2026.
Graphic
Ask Before You Decide
Campaign graphic · July 2026.
Graphic
Treatment Questions
Campaign graphic · August 2026.
Graphic
Custom Mouthguard Reminder
Campaign graphic · August 2026.
Graphic
Filling Concern
Campaign graphic · August 2026.
Graphic
Tooth Sensitivity Check
Campaign graphic · July 2026.
Graphic
Wisdom Teeth Guidance 5
Campaign graphic · August 2026.
Graphic
Wisdom Teeth Guidance 3
Campaign graphic · August 2026.
Graphic
Wisdom Teeth Guidance 4
Campaign graphic · August 2026.
Graphic
Wisdom Teeth Guidance 1
Campaign graphic · August 2026.
Graphic
Wisdom Teeth Guidance 2
Campaign graphic · August 2026.
Graphic
Veneer Suitability 4
Campaign graphic · August 2026.
Graphic
Veneer Suitability 1
Campaign graphic · August 2026.
Graphic
Veneer Suitability 2
Campaign graphic · August 2026.
Graphic
Veneer Suitability 5
Campaign graphic · August 2026.
Graphic
Veneer Suitability 3
Campaign graphic · August 2026.
Graphic
Veneer Suitability 6
Campaign graphic · August 2026.
Graphic
New Or Returning Patient Static
Campaign graphic · August 2026.
Graphic
First-Visit Reassurance Static
Campaign graphic · August 2026.
Landing page
New Patient Offer
The new-patient landing page gives prospective patients a focused introduction to Ellen Stirling Dental, explains the new-patient offer, and provides a direct path to request an appointment.
Open landing pageWelcome to Ellen Stirling DentalA clear, reassuring path from first visit to appointment request.
05
Business results
A closer look at your clinic’s progress.
214 new patients across July and August, alongside growing website visits and patient enquiries. Here is how the two months compare.
July + August · Your clinic’s result
214
New patients recorded
More people choosing Ellen Stirling Dental for their care.
↑ 11.9% more new patients in August
July101
August113
Website discovery
3,884
Website visits
Jul 1,675Aug 2,209
One person can make more than one visit. Source: website analytics (GA4).
Patient interest
65
Recorded patient enquiries
Jul 34Aug 31
New enquiries entered in your enquiry system (GHL).
Booking records
23
Enquiries marked as booked
Jul 6Aug 17
Cards recorded as booked in your enquiry system. Attendance is separate.
Google advertising
37
Actions through Google Ads
Jul 18Aug 19
Appointment requests and call actions, not confirmed new patients.
Social advertising
1,442
Link clicks through Meta Ads
Jul 540Aug 902
People who tapped through to your website from Meta ads.
Each measure shows a different part of the picture. These totals are reported separately and should not be added together.
July new patients through the years
July new-patient counts from the clinic’s records.
July 2026 delivered 101 new patients, ahead of 70 in July 2025 and 56 in July 2024. These results come from the clinic’s new-patient tracker.
August new patients through the years
August new-patient counts for 2024 and 2025 from the clinic’s records; the 2026 figure was supplied by the clinic.
August 2026 welcomed 113 new patients, ahead of 79 in August 2025 and 90 in August 2024. That is a 43.0% increase from August 2025.
06
Patient calls
How your team handled patient calls.
Calls are one of the clearest signals of patient interest. This is what your phone system recorded across July and August, including how many were answered, how many were missed, how many were first-time callers, and how many came through your advertising line.
Patient calls, July and August
Reconstructed from your phone system records. Two calls were logged twice across two lines and are counted once.
| Measure | July | August | Two-month total |
|---|---|---|---|
| Calls received | 77 | 75 | 152 |
| Answered | 66 | 62 | 128 |
| Missed or unanswered | 11 | 13 | 24 |
| First-time callers | 56 | 50 | 106 |
| Calls to your Google Ads line | 60 | 59 | 119 |
Your team answered 128 of 152 calls (84%). Average answered call length was 2m 22s in July and 2m 58s in August.
Answered CallsTeam Effort
Most calls were answered — 84% across the two months.
Your team answered 66 of 77 calls in July (86%) and 62 of 75 in August (83%). The 24 missed calls are a ready-made callback list.
Calls From AdvertisingPaid Response
119 calls reached your Google Ads line.
That is 78% of all calls across the two months — a clear sign your search advertising is prompting people to ring. 106 callers were ringing the clinic for the first time.
07
Channel performance
How your marketing supported discovery and enquiry.
Search, social and website data give us useful signals about where interest is coming from. Where a channel’s reporting is incomplete, we have made that clear rather than estimating its contribution.
July website visits
Where July visits came from.
1,675Total visits
Social media ads
523 visits31.2%
523 visits31.2%
Organic search
605 visits36.1%
605 visits36.1%
Other sources
547 visits32.7%
547 visits32.7%
August website visits
Where August visits came from.
2,209Total visits
Social media ads
838 visits37.9%
838 visits37.9%
Organic search
694 visits31.4%
694 visits31.4%
Other sources
677 visits30.6%
677 visits30.6%
Website visits rose 31.9% from July to August. Social media ads became the largest source in August; organic search visits also increased. “Other sources” groups the remaining visits in the reported total.
Google AdsSearch Advertising
Google search ads generated 37 recorded actions on 475 clicks.
Spend was AUD 3,648 in July and AUD 3,514 in August (AUD 7,162 combined). The average cost per recorded action improved from AUD 203 to AUD 185. These are advertising actions — mainly appointment requests and call actions — rather than confirmed new patients.
Meta AdsSocial Advertising
Meta ads drove 1,442 link clicks to your website on AUD 993 of spend.
July recorded 540 link clicks and August 902, across 232,410 impressions. The account was restructured on 14 August around a single traffic campaign. No leads were recorded by Meta in this period — these campaigns are designed to put your clinic in front of local families and drive website visits.
Website & SearchLargest Sources
Website visits reached 3,884, with social media ads and Google search leading.
Paid social contributed 1,361 visits and organic search 1,299. Your most-visited pages were the home page, the booking page and your dental implant articles — a useful signal of what prospective patients want to know.
What people searched to find you (Google Ads)
The search terms that triggered your ads in July and August 2026.
| Search term | Clicks | Spend | Recorded actions |
|---|---|---|---|
| wa dental ellenbrook | 92 | $1,460 | 1 |
| ellen stirling dental | 80 | $609 | 5 |
| dentist ellenbrook | 42 | $682 | 6 |
| dentist near me | 37 | $533 | 3 |
| ellenbrook dental clinic | 33 | $660 | 1 |
| ellenbrook dentist | 21 | $387 | 5 |
| dental clinic near me | 21 | $248 | 3 |
| ellenbrook dental | 15 | $244 | 7 |
One competitor’s name (‘wa dental ellenbrook’) drew the most clicks and AUD 1,460 of spend. People searching a competitor by name and then clicking your ad can be valuable — but it is worth reviewing what those visits return.
Where ad visitors landed
Landing pages recorded by Google Ads in July and August 2026.
| Landing page | Clicks | Spend | Recorded actions |
|---|---|---|---|
| …/ | 322 | $4,846 | 32 |
| …/#contact-us | 16 | $315 | 0 |
| …/#payment | 10 | $197 | 1 |
| …/#services | 4 | $79 | 0 |
Nearly all ad visits landed on your new-patient landing page, which also produced most recorded actions.
08
Local search
How your clinic shows up when people search nearby.
Google Maps is often one of the first places nearby patients find your clinic. Here is a dated snapshot of your position for relevant searches.
Where your clinic appears on Google Maps
A 27 September 2026 reading of Google Maps results for the searches that matter to your clinic. Map positions move regularly — this is a current snapshot, not a July–August average.
| Search on Google Maps | Your position | Listings ahead of you |
|---|---|---|
| dentist Ellenbrook | #2 | WA Dental |
| emergency dentist Ellenbrook | #3 | WA Dental · Coolamon Dental Centre |
| dental implants Ellenbrook | #5 | My Implant Dentist · WA Implants · Coolamon · WA Dental |
09
Wins & opportunities
Encouraging progress, with practical opportunities to support the next step.
These are the results worth recognising and the opportunities we recommend acting on next.
Biggest WinNew Patients
August welcomed 113 new patients.
That is 34 more than August 2025 and brings the July–August total to 214 — a result worth recognising for your team.
Website GrowthMore Discovery
Website visits grew 34% on last year.
3,884 visits across the two months, against 2,898 at the same time last year. August alone reached 2,209 visits, your strongest month of the two.
Advertising ResponseCalls & Requests
37 recorded actions from Google Ads, at a lower average cost in August.
119 calls reached your Google Ads line across the two months. August’s recorded actions cost AUD 185 on average against AUD 203 in July.
Biggest OpportunityFollow-Through
Give open enquiries a clear next step.
65 enquiries were recorded and 23 are marked as booked. Reviewing the remainder alongside 24 missed calls can help identify patients who may still need a response.
Area To WatchWhere Visits Come From
Understand the shift in where your visitors come from.
Paid social grew from 31% to 38% of website visits while organic search’s share eased from 36% to 32% — though organic visits still rose. One competitor’s name drew 92 ad clicks; worth reviewing what that spend returns.
10
Moving forward
Our next priorities, shaped around your clinic and your patients.
These are our recommended priorities for the next period. We would work through them with your team, keeping the process practical and the patient experience at the centre.
1
Make enquiry follow-up easier for your reception team.
Our recommended approach: Agree a simple callback list for missed calls and open enquiries, and a consistent way to record where each enquiry came from.
Why it matters: 24 calls were missed across the two months, and 42 of 65 recorded enquiries are not marked as booked. These records may help identify patients who still need support.
Why it matters: 24 calls were missed across the two months, and 42 of 65 recorded enquiries are not marked as booked. These records may help identify patients who still need support.
Aim →A clearer follow-up list and a more consistent response for prospective patients.
2
Keep your advertising numbers trustworthy and focused.
Our recommended approach: Review the Google Ads conversion settings corrected on 23 July, and review the spend going to the competitor search term ‘wa dental ellenbrook’.
Why it matters: July’s 18 recorded actions show as 0 conversions in Google Ads because of settings corrected late in the month, and one competitor’s name accounted for AUD 1,460 of ad spend across the two months.
Why it matters: July’s 18 recorded actions show as 0 conversions in Google Ads because of settings corrected late in the month, and one competitor’s name accounted for AUD 1,460 of ad spend across the two months.
Aim →Advertising results you can trust month to month, with spend focused on people looking for a dentist.
3
Build on patient growth with content patients want.
Our recommended approach: Use the questions patients ask when they enquire to guide your reels and graphics, and check mobile framing for Reels placements before publishing.
Why it matters: 29 new ads launched in August and paid social is now your largest website source. One Reels placement has been cropping the tops of heads in preview.
Why it matters: 29 new ads launched in August and paid social is now your largest website source. One Reels placement has been cropping the tops of heads in preview.
Aim →Content that answers patient questions and makes requesting an appointment easier.
Our focus for Ellen Stirling Dental
We want your marketing to support the clinic in a way that is useful to both your patients and your team. That means recognising the progress you have made, being clear about what still needs attention, and recommending practical steps that help people move from interest into care.
We want your marketing to support the clinic in a way that is useful to both your patients and your team. That means recognising the progress you have made, being clear about what still needs attention, and recommending practical steps that help people move from interest into care.